11d. Ethos and Pathos

Effective arguments can turn the light on in the readers head, getting you closer to actually persuading the reader. This can be done in two ways: logos and pathos. The more frequent of the two, logos, forces the reader to use logic to support a claim.  An example of this would be Usain Bolt is the greatest runner of all time because he holds the world record in the 100 metres. Pathos, on the other hand, refers to emotion to support a claim. An example of this would be a kid telling his mom "I will love you more if you buy me this."





http://www.chrismadden.co.uk/meaning/galileo-pope-church.html